BUILDING A BRAND VISION.
The Body Shop approached us following the merger with the L’Oreal group to help translate their vision to their internal global franchise team and create a film and communication mechanism that could be used to drive key messages at their main conference and through internal communications over the year.
•16 days start to finish
It was a big narrative to solve that could embrace the past achievements, amplify the values of the brand and how it was going to move forward to take on new challenges with innovative new products. With so much to say it needed a cast to help tell the story in a way that could work globally, be entertaining and be memorable when used in future communications.