With an increasing emphasis on healthy living, more consumers are looking for interesting, sophisticated non alcoholic drinks. Waitrose identified this as an area where they could offer their customers a new choice of soft drink – sparkling juice, we teamed up with Turner Duckworth London to help create the packaging design for the range.
Each recipe has a grape base which inspired the stylised vine with the fruits from each recipe growing intertwined over the label. The base vine illustration remains consistent with only the fruits and background colour changing for each variant.
The label feels premium, stood out on shelves and wouldn’t feel out of place at the dinner table. The packaging was recognised by AIGA 365 as one the examples of global design excellence.