Jakobsens brand and packaging range design by the Mutiny Agency. Jakobsens - Pure Nature. Jakobsens emballage design af Mutiny Agency. Jakobsens - Ren Natur.

BUILDING A TRUSTED BREAKFAST BRAND

Jakobsens brand and packaging design by the Mutiny Agency. Jakobsens Strawberry & Rhubarb porridge packaging design by Mutiny Agency. Jakobsens - Pure Nature. Jakobsens Jordbær & Rabarber grød emballage design af Mutiny Agency. Jakobsens - Ren Natur.

A BRAND AS PURE AS NATURE

We’ve been working with the Good Food Group to reposition Jakobsens from Scandinavia’s largest honey producer to a trusted brand that produces the purest natural ingredients for breakfast products.

Jakobsens brand and packaging design by the Mutiny Agency. Jakobsens Strawberry & Rhubarb and Apple & Cinnamon porridge packaging design by Mutiny Agency. Jakobsens - Pure Nature. Jakobsens Jordbær & Rabarber grød og æble & kanel emballage design af Mutiny Agency. Jakobsens - Ren Natur.
Jakobsens brand and packaging design by the Mutiny Agency. Jakobsens nuts & legumes and dates & legumes muesli topping packaging design by Mutiny Agency. Jakobsens - Pure Nature. Jakobsens nodder & baelgfrugter og dadler & baelgfrugter topping emballage design af Mutiny Agency. Jakobsens - Ren Natur.

After an initial audit of available assets it was clear that the brand needed more personality so we recreated the logo font to be more balanced, friendly and useable over a broader range of products and developed the supporting bee iconography to help with the strategic storytelling; which was born from conversations with Jakobsens staff who were obsessed with creating their products as pure as nature - Ren Natur.

Jakobsens brand and packaging design by the Mutiny Agency. Jakobsens nuts & legumes and dates & legumes muesli topping packaging design by Mutiny Agency. Jakobsens - Pure Nature. Jakobsens nodder & baelgfrugter og dadler & baelgfrugter topping emballage design af Mutiny Agency. Jakobsens - Ren Natur.
Jakobsens brand and packaging design by the Mutiny Agency. Jakobsens Fine Rolled Organic Oatmeal packaging design by Mutiny Agency. Jakobsens - Pure Nature. Jakobsens Finvalsede Økologiske Havregryn emballage design af Mutiny Agency. Jakobsens - Ren Natur.
Jakobsens brand and packaging design by the Mutiny Agency. Jakobsens Coarse Rolled Organic Oatmeal packaging design by Mutiny Agency. Jakobsens - Pure Nature. Jakobsens Grovvalsede Økologiske Havregryn emballage design af Mutiny Agency. Jakobsens - Ren Natur.

This obsession with the micro detail opened up many possibilities with the tone of voice and also how we approached the design language on pack to capture the spirit of nature and create a desirable product to have at breakfast time that consumers could trust was made from the purest ingredients to help fuel their day.

Jakobsens brand and packaging design by the Mutiny Agency. Jakobsens Fine Rolled Organic Oatmeal packaging design by Mutiny Agency. Jakobsens - Pure Nature. Jakobsens Finvalsede Økologiske Havregryn emballage design af Mutiny Agency. Jakobsens - Ren Natur.
Jakobsens brand and packaging design by the Mutiny Agency. Jakobsens Coarse Rolled Organic Oatmeal packaging design by Mutiny Agency. Jakobsens - Pure Nature. Jakobsens Grovvalsede Økologiske Havregryn emballage design af Mutiny Agency. Jakobsens - Ren Natur.

This design language can now be translated across multiple categories and open up the possibility of new ranges on supermarket shelves that feel premium and trusted as a go to breakfast brand.

Jakobsens brand and packaging design by the Mutiny Agency. Jakobsens Fine Rolled Organic Oatmeal packaging design by Mutiny Agency. Jakobsens - Pure Nature. Jakobsens Finvalsede Økologiske Havregryn emballage design af Mutiny Agency. Jakobsens - Ren Natur.