Lowlander brew with botanicals to create beers that are unique in every way. With one foot in the Dutch pioneering past and the other exploring and inventing new botanical flavour combinations that push the boundaries of beer, Lowlander have created naturally surprising and delicious beers that each have their own quirky story to tell.
We’ve worked with Lowlander over the past few years to position their brand and personality, creating the branding, designing the labels, packaging and helping to develop their story telling across all media in trade and at point of sale.
With every can, bottle, coaster or tap lens there’s another quirky story to tell, whether it’s Dutch inventor Drebbel taking King James I down the Thames in the first submarine or finding out how farmers stop elephants eating crops in Asia using orange groves. We help Lowlander create the story of what has influenced their botanical beer and tell it in an engaging way both visually and verbally.
Great beer deserves great packaging design and we’re proud to be recognised for doing justice to Lowlanders beer which have also won multiple taste awards for their stunning range of beers brewed with botanicals.
We scooped another medal at the World Beer Awards for the 'Worlds best bottle label design’, for the Lowlander Yuzu & Grapefruit low alcohol beer and they were voted the 'Best Tasting Flavoured Beer in the Netherlands’ at the same awards.
Lowlander Cool Earth Lager - Brewing with botanicals Lowlander has always understood the power of nature and being a ‘Low Lander’ they understand the importance of preventing sea levels rising from global warming, so we helped created their first-ever botanical lager which not only tastes fantastic but could also fill the knowledge gap of the importance of seagrass to protect the planet, give 1% of all profits back to the planet and also plant seagrass for every can sold.
0% beers have always been brewed as an after thought, but Lowlander think differently and recognised that consumers wanted a choice, not a compromise, so we started from scratch to help Lowlander reinvent 0% botanical beers that are brewed to have maximum flavour and packaging design that looks as good as they taste with a story just as bold and inventive with an iconic bar call of all of their own, see below.
In Sri Lanka they know it’s hard to dissuade an elephant from, well, anything. Unless you’re a fragrant orange. You see, farmers there discovered that the native elephants really don’t like citrus. So now they plant orange trees to protect their crops from inquisitive trunks. We brew our alcohol-free I.PA. with exotic mango, cardamom & orange peel, which makes it tropical & juicy - & guaranteed elephant-proof.
In 1699 the pioneering naturalist Maria Sibylla Merian travelled from Amsterdam to Surinam to study her great passion, butterflies. We understand the call of curiosity too. It leads us to wander, foraging in meadows & hedgerows for ingredients like wild elderberry & rosehip for this deliciously light, alcohol-free blonde ale. As Maria knew, the lifespan of the butterfly is short, but a glass of this organic ale disappears even sooner. Curious, isn’t it?
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When Dutch Inventor Drebbel took King James I down the Thames in the first ever submarine, little did he know he would inspire us with his implausible feats. Our 0.00% Wit beer is testament to this ingenuity, a zero alcohol & zero waste beer that tastes good & makes good use of orange & lemon peel surplus from bars & restaurants. Dive in!
Lowlander botanical beers are crafted with the same passion and taste palettes of the world’s best chefs, they have taken beer to a new level of sophistication using their knowledge of seasonal plants, herbs and spices to pair beer with food that enhances the eating experience.We were tasked with translating this and start to help educate palettes at the point of purchase online, in restaurants and in-store.
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We started by creating the beer & food navigator which allows consumers to find their perfect dish based on the beer they like or discover the beer they should try with the food they want to order/cook. But the design challenge went further so consumers can start at any point, country of food, recipe, food type, beer flavour profiles or tasting notes. All helping consumers explore the possibilities of botanical beer.