PACKAGING THE ORIGINAL ONLINE > OFFLINE BRAND.
Liz Earle is the original branding case study on how to use online channels, influencers and translate that into sales online and on shelves. Launching on QVC with the ethos of creating skin care products from naturally active ingredients with minimal environmental impact the brand has been a phenomenal success story.
Our role working alongside Turner Duckworth London was to create the graphic styling that would make the new Superskin range iconic and capture the story of the natural ingredients inside, that leave skin feeling soft and smooth.
The graphic illustration needed to feel premium and full of life whilst adapting to different packaging in the range, work with die cuts from the silver packaging to reveal the orange inner casing inside creating a tangible as well as visual experience that would work well online but also be unmissable on shelves.