Creating a brand for the future of retail.
‘Blue Labs incubates disruptive & radical innovation to transform the future of how, why & where people shop.
They accelerate & realise the innovations that will create the retail experience of tomorrow & better the lives of customers.’
One of the world’s largest retailers Walmart asked Mutiny Agency to help position and brand a new innovation dept that was being created off the back of the amazing work their teams had done during the pandemic to rethink the retail experience for customers.
They wanted to go further and look 20 years ahead and build a team that could invest in new technologies and attract the talent required to do it, so they needed a bold brand and dynamic strategy to match.
Working closely with the team we helped developed their purpose, identified the audiences, the tone and messaging. An exciting project to work on and an insight into what the future of retail holds for us all.