Pukka has always created superb products made from the finest ingredients that are vibrant and delicious to help improve our mental and physical wellbeing. The brand and packaging needed to reflect this and make it stand out on crowded shelves to tell its product story.
The original brand had all the right ingredients but needed an updated design system that could hold the expanding ranges together under one umbrella and make them unmistakably Pukka.
Working with Space Creative we helped update the existing brand logo marque to work in a more balanced way, developed a universal holding device that works across the brand that can hold any variety of product groups and colours. We also developed the sweeping pattern system that holds the existing iconography alongside a new suite of icons that we created. The basis of these templates are used across the range.
We also helped develop the packaging design for Pukka’s new range of herbal supplements. The final designs took the same aspects of the holding device and iconography created for the brand and herbal teas but simplified to create a better use of white space and bold colour which holds the information required whilst still looking clean, sharp and uncluttered on shelf and online.
