Updating loved brands for new markets.
Working with established brands is always an interesting prospect as a branding agency, but to do so you need to understand what these brands stand for and what they mean to their consumers; the trust, the flavours, the heritage.
This sensitivity is all the more important when they are all owned by Mondelez and generally occupy the same shelf space together in supermarkets and stores. This often creates a problem with communications and reliance on basic brand elements to differentiate the products rather than concentrating USP, flavour and personality.
The latest project has been to develop the packaging design and photography direction for a new range of products that live in the chiller aisle for Milka, Oreo, Toblerone and Cote d’Or with others now in development.
