Updating loved brands for new markets.
Working with established brands is always an interesting prospect as a branding agency, but to do so you need to understand what these brands stand for and what they mean to their consumers; the trust, the flavours, the heritage.
This sensitivity is all the more important when they are all owned by Mondelez and generally occupy the same shelf space together in supermarkets and stores. This often creates a problem with communications and reliance on basic brand elements to differentiate the products rather than concentrating USP, flavour and personality.
With Oreo we are developing a new range of mousses and cheesecakes in multiple formats and languages.
The latest project has been to develop the packaging design and photography direction for a new range of products that live in the chiller aisle for Milka, Oreo, Toblerone and Cote d’Or with others now in development.
Cote d'Or is a luxury chocolate brand loved across Europe and we needed to design the packaging to cater for multiple language clusters and formats to sit alongside local supermarket requirements, all whilst still communicating the brand values through the photography, composition and design.
Cadbury had a branding update that we were asked to implement across their frozen cake range whilst adhering to the brand guidelines to explore the possibilities of refreshing the existing design language to work within the freezer aisles of supermarkets.
