Coca Cola wanted to use its brand as a vehicle for change and partnered with WWF to create the hugely successful 'Arctic Home' campaign with the aim of raising awareness of global warming and the threats posed to the polar bear habitat and in turn raise money to help fund research and support local Inuit and other Arctic communities.
Working with Turner Duckworth San Francisco we created the iconic polar bears and styling that adorned every can and piece of packaging, and turned the iconic Coke cans white for the first time in Cokes history to kick start the campaign and cause a stir.
The cans became the marketing and the vehicle for conversation. The packaging helped fill the knowledge gap and drove consumers to find out more and donate, which Coca-Cola matched dollar-for-dollar.
In just 5 months, Arctic Home raised over $2 million for polar bear conservation and untold hours of media coverage to keep the conversation going.
The success of the campaign highlights the effectiveness of collaboration when two brands individual expertise align to create lasting change.
The London Olympics 2012 gave us a chance to work Turner Duckworth San Francisco to help Coca-Cola connect with the global audience using the USA Olympic Team to star on the iconic limited-edition cans.
We created the technically challenging silhouettes that needed to capture the likeness of the Olympians including Alex Morgan and John Insner so they would be instantly recognisable when linked with their sport.
The London Olympics 2012 gave us a chance to work Turner Duckworth San Francisco to help Coca-Cola connect with the global audience using the USA Olympic Team to star on the iconic limited edition cans.
The various poses also needed to interact with the stripes to create a sense of motion and energy in the compositions that would work on can, pack and together as a collectors set for fans.